First adventure after her marriage was part of founding the Institute of Management Studies Noida in 1998 with her husband Rajeev Kumar Gupta. There she aimed to spread sound education among the best academics in management, law, journalism and IT. Her extensive knowledge of fashion has led her to establish the Design and Innovation Academy in Noida for creative minds who need an insightful education in the fashion and creative industries. Her strong passion for creativity and innovation has led to the birth of 'Shilpi Gupta' label, a poetic ode to the wonderful world of art and design. Her Exclusive Couture range is the perfect blend of beauty, poise, majesty and feminine individuality. These diverse experiences form strong entrepreneurs who want to continue contributing to the fields of education, design and innovation.