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It is one of the most booming industries today with continuous content requirement in the Advertising, Media and Digital Domain. A Student who undergoes the four year B.Des in Communication Design can opt to specialize in one of the four verticals ie, Graphic Design and Advertising, Films, Animation and VFX, UI/UX Design, AR/VR and Game Design. Job opportunities include – Graphic Designer, Copywriter, Creative Director, Animation Artist, Film Director, VFX specialist, UI/UX Designer, Digital Content Creator, Game Designer and many more.
Why choose Communication design in IMS-DIA ?
- B.Des Communication Design: A four year, fully recognized Undergraduate degree.
- Specializations in Graphic Design, Films and Animation with VFX , AR/VR and Game Design or UI/UX. Learning Outcomes and Semester points.
- The four year programme will begin with a common Foundation year in which the students will learn all the basics of Design, with a special focus on their own domain.
- In their second and third year, the students will be taught the various domains that come under Communication Design, including Photography,
- Graphic Design, Film Making , Animation, UI/UX , etc. They will also be given opportunities to work on live /industry projects, internships, foreign exchange programs etc.
- In their final year, the students will focus on a major graduation project, which could be in their area of specialization which will be exhibited in the Graduation show.
Courses Offered
B.Des. Communication Design
Duration: 4 Years
Eligibility: 10+2
Sr No | Course | Awards | Duration | Eligibility |
1 | B.Des. Communication Design | CCSU Degree – IMS DIA | 4 years | 10 + 2 |
B.Des. (Communication Design) - Course Structure

Year 1 ( Sem - 1 & 2 )
The four year programme will begin with a common Foundation year in which the students will learn all the basics of Design , with a special focus on their own domain.

Year 2 (Sem-3 & 4)
the students will be taught the various domains that come under Communication Design, including Photography, Graphic Design, Film Making , Animation, UI/UX , etc. They will also be given opportunities to work on live /industry projects, internships , foreign exchange programs etc.

Year 3 ( Sem - 5 & 6 )
the students will be taught the various domains that come under Communication Design, including Photography, Graphic Design, Film Making , Animation, UI/UX , etc. They will also be given opportunities to work on live /industry projects, internships , foreign exchange programs etc.

Year 3 ( Sem - 7 and 8 )
In their final year, the students will focus on a major graduation project, which could be in their area of specialization which will be exhibited in the Graduation show.
Industry Collaboration

ADI
The Association of Designers of India and IMS-DIA's partnership will benefit Fashion design students by offering them access to an exclusive network of individuals interested in the Indian design scene and by fostering a meaningful connection between design professionals and business.

WDO
As a strategic partner, IMS DIA engages with WDO to become an official member of its worldwide designer's learning community and to participate in World Design Capital®, World Design Talks, World Industrial Design Day, World Design Impact Prize (TM), and Interdesign®.

IFFTI
IMS-DIA is part of a global network of International Fashion and Textile Institutes, and our students and faculty have a meaningful voice among a diverse range of Institutions from around the world (currently 55 institutions from 23 countries), providing an opportunity to share knowledge and intercultural understanding to inform, develop, shape, and direct the fashion and textile curricula and research agenda.

KDCI
Provides opportunities to DIA Students to participate in various activities, projects and Internship opportunities to promote Khadi on national and international level.

FDCI
Provides opportunities to DIA Students to participate in various activities, projects and Internship opportunities to promote Khadi on national and international level.
Course Highlights
Industry- Academics Partnership
The Commucnication design student has the opportunity to learn and hone their design skills while working on modules that are set in a hybrid model of practical - industrial -classroom situations through projects with prestigious brands/partners like Adobe, Zee, Wonder dynamics, Aditya Birla, Nida Mehmood, Shilpi Gupta, Surkhab, Pankaj and Nidhi, Shoppers Stop, and many more.
International Competitions part of the program learning
In the course of their undergraduate studies over the course of 4 years, all Communication design student participate in 2 international competitions. The two contests are in line with the program's learning objectives, which are subtly woven into the curriculum to expose students to design competitions.

Internship
DIA students must perform a two-month internship as part of their curriculum. Through their selection of internships at leading design firms, students have the chance to learn about various facets of the Indian Communication design industry. The internship gives them practical experience, develops their professional network, and gives them exposure to portfolio presentations. Each student receives guidance from a DIA faculty mentor who ensures that their learning goals are reached.

Blend of AI and Sustainability
The right fusion of technological and empathetic skills is a key component of the B.Des in Communication design. The curriculum gives students the chance to learn about the most recent advancements in AI, AR, and VR, which will help them create future-proof clothing and tackle major design issues. To equip students with cutting-edge design abilities, AI in design is being introduced at the foundational level.

70% Practical Curriculum
With 70% practical exposure, the B.Des Communication design curriculum is the most advanced curriculum for learning and fostering design process. DIA offers 22 labs that are enriched in offering latest technology, hands on material experience, and design thinking for an amplified learning process.

International Faculty - Student Exchange
Cross culture, Primary research, experience of different social structures, are few key components of studying Communication, and to foster them, DIA opens to all its student an opportunity to participate in international exchange programs with world’s best design universities or collages across globe. In addition to exchange program, DIA brings to the classroom a pool of international faculties to deliver a module or workshop every year in DIA campus in Delhi NCR.
Communication Design Team

Ms. Jyotsna Raghunathan - Head of the Department
She is a Scriptwriter/Filmmaker who has over 25 years of combined experience in teaching and in Industry, in the field of Visual Communication. Her areas of specialization include Film Studies, Film Making, Storytelling, Script Writing, and many more. Besides writing scripts, and directing and producing over 25 documentaries and corporate films, Jyotsna has been consistently involved in the academic side of Communication Design, where along with teaching and mentoring students, she has also created content and design curriculums at many institutions. Currently, Jyotsna is Head of the Department- of Communication Design at DIA and where she teaches courses and mentors students in these areas. She has been invited as a Jury panelist for international student film festivals and has presented academic papers at International conferences in UK, Sweden, and Mauritius, as well as in prestigious national Institutions like NIFT, New Delhi.
Testimonials

Ms. Snigdha Harsh
Course & Batch - BFA Fashion Design, 2016 - 2020 Current Co. - Macy's Designation - Merchandiser

Mr. Vibudh Jain
Course and Batch - BFA, 2012 - 2016 Current Co. - Newice Media Pvt. Ltd. background-color: Designation - Creative Head

Ms. Nidhi Chhibber
Course and Batch - Interior Design, 2009 - 2014 Current Co. - Self Employed Designation - Freelancer