Why choose Luxury Product design in IMS-DIA ?


○Industry-relevant curriculum: The course offers a curriculum that is designed to meet the current and future needs of the industry.
○It focuses on developing the technical skills, creative thinking, and problem-solving abilities required in the field of product design.
○Practical experience: The course provides students with opportunities to work on real-world projects, collaborate with industry professionals, and gain hands-on experience.
○State-of-the-art facilities: The college has well-equipped design studios, prototyping labs, and workshops with the latest tools and technologies.
○ Networking opportunities: The college provides strong connections with industry professionals, design firms, and companies.
○A unique curriculum that involves the study of INDIAN CRAFT , heritage and heirlooms.
○Interdisciplinary approach: The course encourages interdisciplinary collaboration, allowing students to work with students from other design disciplines.
○Such as Communication Design, Fashion Design, or Interior and Jewellery and Accessory Design.
○This can foster a holistic understanding of design and promote cross-pollination of ideas.
○Global perspective: The course provides have an international outlook, exposing students to global design trends, cultural influences, and diverse perspectives.
○Entrepreneurship focus: The course includes modules or workshops on entrepreneurship, teaching students how to develop their own design businesses or products. This can empower students to become self-employed or start their own design ventures.

Courses Offered

 Luxury Design (Product)

Sr No






B.Des. Luxury Product Design


4 years

10 + 2


Luxury product design refers to the process of creating high-end, exclusive, and premium products that are desired and appreciated by affluent consumers. It involves a combination of creativity, craftsmanship, and attention to detail to develop products that are aesthetically pleasing, functional, and of exceptional quality. Luxury product designers consider various factors when creating their designs, including the target market, brand identity, and the desired image and perception of the product. They often incorporate unique materials, intricate detailing, and innovative features to differentiate their products from mainstream offerings.

Short term courses

Acquire a new mindset and master a creative futures-oriented approach to craft innovation. Recognise the change and emerging trends to envision future scenarios and identify new opportunities for innovation in the craft sector of India. .

➢Ceramic Craft Study
➢Manufacturing (working closely with craftsman )
➢Industry Connect
➢Design Process / Thinking
➢Brand Development

➢6 Months

➢10/12TH pass

B.Des. (Luxury Design) - Course Structure

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First year is categorically the foundation year focusing on studying interdisciplinary studio learnings to grasp the fundamentals of design and interior trends.
It introduces the student to the world of art and design through art appreciation, material study and basics of design.
The students focus on conceptualization and critical thinking through various classroom activities.

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Second year creates a learning environment in which seeds of research, analysis and conceptualization skills are nurtured.
In this year, overview of the luxury industry, its history, and the key principles of luxury product design. Students will learn about the importance of craftsmanship, exclusivity, and attention to detail in luxury design.


Third year focuses on exploring the different materials and techniques used in luxury product design.
Students will learn about the characteristics of luxury materials such as precious metals, gemstones, exotic woods, and fine leathers. They will also study traditional craftsmanship techniques and innovative manufacturing processes. Through extensive research, students build their original design philosophy.

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Final year gives students a scope to manage their own learnings in form of final Design project.
The course explores the concept of sustainable luxury and how designers can integrate environmentally-friendly practices into luxury product design.
Students will learn about ethical sourcing, responsible manufacturing, and the use of sustainable materials in luxury design.

Future Career Opportunities

Industry Collaborations

Every DIAn gets global and national opportunities to represent, share and gain knowledge and experience through our International and national collaborations within the fashion and design industry.

The Association of Designers of India and IMS-DIA's partnership will benefit fashion design students by offering them access to an exclusive network of individuals interested in the Indian design scene and by fostering a meaningful connection between design professionals and business.

As a strategic partner, IMS DIA engages with WDO to become an official member of its worldwide designer's learning community and to participate in World Design Capital®, World Design Talks, World Industrial Design Day, World Design Impact Prize (TM), and Interdesign®.

IMS-DIA is part of a global network of International Fashion and Textile Institutes, and our students and faculty have a meaningful voice among a diverse range of Institutions from around the world (currently 55 institutions from 23 countries), providing an opportunity to share knowledge and intercultural understanding to inform, develop, shape, and direct the fashion and textile curricula and research agenda.

Provides opportunities to DIA Students to participate in various activities, projects and Internship opportunities to promote Khadi on national and international level.

Provides opportunities to DIA Students to participate in various activities, projects and Internship opportunities to promote Khadi on national and international level.

Course Highlights

Industry- Academics Partnership

The Product design student has the opportunity to learn and hone their design skills while working on modules that are set in a hybrid model of practical - industrial -classroom situations through projects with prestigious brands/partners like Aditya Birla, Nida Mehmood, Shilpi Gupta, Surkhab, Pankaj and Nidhi, Shoppers Stop, and many more.

International Competitions part of the program learning

In the course of their undergraduate studies over the course of 4 years, all Product design students participate in 2 international competitions. The two contests are in line with the program's learning objectives, which are subtly woven into the curriculum to expose students to design competitions.

DIA students must perform a four-months internship as part of their curriculum. Through their selection of internships at leading design firms, students have the chance to learn about various facets of the Indian Interior design industry. The internship gives them practical experience, develops their professional network, and gives them exposure to portfolio presentations. Each student receives guidance from a DIA faculty mentor who ensures that their learning goals are reached.

The right fusion of technological and empathetic skills is a key component of the B.Des in Interior design. The curriculum gives students the chance to learn about the most recent advancements in AI, AR, and VR, which will help them create future ready Interiors and tackle major design issues. To equip students with cutting-edge design abilities, AI in design is being introduced at the foundational level.

With 70% practical exposure, the B.Des in Interior design curriculum is the most advanced curriculum for learning and fostering design process. DIA offers 22 labs that are enriched in offering latest technology, hands on material experience, and design thinking for an amplified learning process.

Cross culture, Primary research, experience of different social structures, are few key components of studying Interior design and to foster them, DIA opens to all its student an opportunity to participate in international exchange programs with world’s best design universities or colleges across globe. In addition to exchange program, DIA brings to the classroom a pool of international faculty to deliver a module or workshop every year in DIA campus in Delhi NCR.

Product (LUXURY) Design Team

Ms. Apoorva Vijh - Program Leader Luxury

She is post-graduate from MIP Politecnico di Milano Business School / S P Jain Global School ( International Masters in Luxury Goods and Services Management). She completed her graduation from NIFT Hyderabad, specializing in Accessory Design. Also, having a Diploma in Jewellery Manufacturing & Technology from the Indian Institute of Gems and Jewellery, Delhi. She has also completed a Certificate Program in comprehensive CAD & CAM for designing and manufacturing from GIA Carlsbad (Gemological Institute of America, Carlsbad) California. She has 10 years of work experience in the Design industry . She has worked with brands such a P C JEWELLERS, (SRK GROUP), IMAGINARIUM, AND TITAN. Her teaching experience includes connect with NIFT- Mumbai, Lemark School of Art ( Mumbai ), GIA – MUMBAI and ARCH COLLEGE OF DESIGN AND BUSINESS.

Dr. Paul Yuille, Managing Director

Dr Paul Yuille has over two decades of experience within the creative industries, with expertise in sustainable fashion and international development. Paul runs a multidisciplinary consultancy where he drives positive change through utilising sustainable design solutions and educational development. His research into sustainable consumption theory, investigates ways in which consumers can recognise their own agency and contribute to help solve the global challenges we now all face. Paul is also the Program Leader of the MA in International Retail Business, Sustainability and Technologies at Goldsmiths University of London.

Ms. Neerja Palisetty, founder of Sutrakaar Creations

She is a Textile Innovator with 22 years of experience and she has been successful in setting up a trend to use hand-woven paper textile products in India and abroad. Years of experience with the Industry and Education Sector. Taking ahead my research on Paper weaving, I have refined my Skills and Knowledge in Weaving and Design Development while working with Artisans at various levels. My keen interest lies in promoting handloom textiles, weavers and Sustainable Design.


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