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After completing the program,  candidates can explore opportunities in various segments of Jewellery industry as Merchandisers, Business Developers, Managers in  jewellery retail, Visual Merchandisers, Buyers, Production Managers or start their own enterprise.


Jewellery always has been an ongoing dialogue between the user and the observer. In ancient times it was a communication of hierarchy in the society while in today’s modern worlds it depicts a personal statement as well as an expression of self.

The consumer driven society in today’s world is expanding rapidly with the increase in  wealth in many upcoming nations. The demand for new, innovative product in all aspects of life becomes greater. Henceforth, jewellery is central to the consumer appetite for unique lifestyle accessories.

Contemporary jewellery design is pushing the boundaries of new creative jewellery design by radically questioning and examining the whole notion of decorative adornment, thus encouraging students to generate new and innovative contemporary jewellery design.

Program Overview

This is a core Jewellery program designed for students interested in taking up career in the jewellery industry as a merchandiser, buyer, retail manager and Visual merchandiser. This program would also be an extended study for jewellery designers who have undertaken a short duration jewellery design program and would be keen to build up knowledge of the business and commercial understanding of the industry.

Program Content

Teaching and Learning will take place by understanding the subject knowledge through theory and its practical applications, live industry projects, market visits, surveys and Master Classes by experts from the field.

Material based learning
Emphasis on technical skill-based inputs and material application with hands-on design
Practical client-based design projects
CAD modules like 3Ds max
Experienced Faculty
Exposure to industry through industry interface
Costing and weight estimation of precious jewellery
Jewellery CAD CAM knowledge & practice
In-house Workshop and Gemmology Lab
Emphasis on business and commercial market knowledge with technical understanding
Exposure to jewellery businesses and case studies
Practical inputs on starting an enterprise
Workshop on Enamelling

Industry Association


It sets the foundation with understanding of jewellery segments, the basic working of Jewellery Industry, introduction to design, precious, semi – precious and costume jewellery material, sourcing and technique resources, stages of Product Development and business basics for jewellery industry in terms of marketing and  Merchandising.

This has an advance study of the jewellery market, retailing in the domestic, regional areas nationally and an understanding of jewellery international market including trade and business promotions. The students learn about branding, trends, visual merchandising and new developments in the jewellery industry, go through case-studies of prominent Jewellery brands, and understand exports, retail and Entrepreneurship in jewellery. The learning is further enhanced with industry interface, expert talks, internship and exposure to the niche luxury jewellery segment.

  • Internship
  • Graduation Project
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