After completing the program, candidates can explore opportunities in various segments of Jewellery industry as Merchandisers, Business Developers, Managers in jewellery retail, Visual Merchandisers, Buyers, Production Managers or start their own enterprise.
This is a core Jewellery program designed for students interested in taking up career in the jewellery industry as a merchandiser, buyer, retail manager and Visual merchandiser. This program would also be an extended study for jewellery designers who have undertaken a short duration jewellery design program and would be keen to build up knowledge of the business and commercial understanding of the industry.
Teaching and Learning will take place by understanding the subject knowledge through theory and its practical applications, live industry projects, market visits, surveys and Master Classes by experts from the field.
It sets the foundation with understanding of jewellery segments, the basic working of Jewellery Industry, introduction to design, precious, semi – precious and costume jewellery material, sourcing and technique resources, stages of Product Development and business basics for jewellery industry in terms of marketing and Merchandising.
This has an advance study of the jewellery market, retailing in the domestic, regional areas nationally and an understanding of jewellery international market including trade and business promotions. The students learn about branding, trends, visual merchandising and new developments in the jewellery industry, go through case-studies of prominent Jewellery brands, and understand exports, retail and Entrepreneurship in jewellery. The learning is further enhanced with industry interface, expert talks, internship and exposure to the niche luxury jewellery segment.