The Communication Design program prepares students to pursue careers as Graphic Designer, Website developer, Creative Art directors, Digital artist, Visualizer, Motion Graphic Designer in print media, advertising companies and digital media.
The opportunities for animation and graphic designers today are phenomenal, especially in India where the multimedia industry has quickly tripled in size from Rs 35,000 cr to about Rs 84,000 cr per annum.
Interactive Animation and Graphics Industry The phenomenal growth in this industry is attributing to the rising income levels in India and consumerism combined with technological advancement. The Indian media and entertainment (M&E) industry is one of the fastest growing industries in the country. Its various segments—film, television, advertising, print media, music and digital among others—has witnessed tremendous growth in the last few years. The Indian Media & Entertainment Industry grew by 11 per cent, according to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and research firm KPMG.
We strive to go beyond the standard expectations of curriculum and provide something that adds value to the programme. To emphasize on learning by experimenting we at DIA we aim to bridge the gap between academics and Industry. We achieve this by bringing the industry and their outlook along with their professionalism closer to our students.
The 4 yrs. Degree program focusing on Graphics & Branding, takes into account the impact of creative graphics on brand image and branding. Visual communication including graphics is considered to be a fast-developing field due to advent of technology and better understanding of what communication means in larger context of the varied sociological setup. The program mainly focuses on relationship between colors, typography, layout and the creation of brand identity by developing a visual style that aligns with the brand and helps in brand promotion. Broadly speaking the student goes through research, conceptualization, design and production to come out with an identity of a brand that is eye catching, engaging and effective.
Students learn and understand communication design specifically visual communication through lectures and discussions, observation, practice and application. They get an insight into the communication brief through research analysis, surveys, master classes, presentations and workshops. At advance level the Design Pedagogy focuses on learning through real life experience and projects as in the Industry internship and professional projects. They get exposure to nuances of communication, industry and new technology at international fairs, seminars and through institutional affiliations.
It covers the foundation level where students learn Drawing, Painting, Fundamentals of visual art, Contemporary Art, Design Theory to enable students to begin to express their design ideas, use the design language. They begin to understand design concepts in the Elements & Principles of Design, Colour and learn to apply these to visual compositions. In the latter part of the year, learners are introduced to computers and digital softwares like Adobe Photoshop.
Students learn Design process & basic visual communication skills, using images and develop visual graphics from this information. The process of visualization is sharpened and refined further as they move on to develop brand identity and promotional material for a company, banners for print media, digital platforms and social media.
Mainly focuses on Advertising Campaign, where students will learn to design and develop content for a mini ad campaign of any brand including brand graphics (print & social media), website interface etc. The process enables them to visualize and find creative solutions for a communication target and resolve problems in communication as well as technology. They will undergo internship in their selected area of interest for a period of 8 weeks.
Students are given advanced inputs in visual and content design for Advertising Campaign. Students learn Interactive media, appreciate film & video techniques and its applications, industry practices. They learn how to apply experience of the Industry Interface and adapt to the professional scenario. In the last 6 students are engaged in projects which showcase their strengths in the area of Graphics and Branding.