The program aims at creating a new breed of innovative and self-reliant designers who understand the business of design. The importance of ATMANIRBHAR takes center stage in this program. Students are guided and groomed into an entrepreneurial mindset. They are given design education with business sensibilities.
The initial 3 years allow students to take up projects in different areas of design, be it Fashion Design, Jewellery Design, Textile Design, Product Design, or Interior Design. Depending on their performance and interest they can choose to start their business venture/start-up in the area of their interest in the 4th year. Now the Design Business Incubation Centre at IMS-DIA supports all possible processes involved from designing to manufacturing of the prototype, strategies for marketing and branding the product, providing the network as well as space, machinery, industry interface, financial know-how, Loans and finally launching the new product.
The first year offers courses that are experimental and skill-based in nature. Material explorations, Drawing and sketching develop the hand skills required in Design. Digital skills and CAD, Design Process, Creative thinking, and lateral thinking are important courses. Year two is research and documentation based with a deeper understanding of design, questioning the existence and history of products and processes. Year three teaches the practical and functional aspects of designing through real-life design projects with the Industry. These projects involve research, human-centred approach to design and problem-solving. The projects offered are from different areas of design. By the time students reach the fourth year they are sure of their area of interest and they begin designing the product they want to design and market. During this year students get every kind of support and guidance in the Design Business Incubation center while developing their prototype. Before the completion of the 4th year, all students are in a position to start their business venture.
Year 1 EXPERIENTIAL AND SKILL BASED
- Material Exploration
- Drawing and Sketching
- Design Overview
- Socio-Cultural Environmental Studies
- Digital Design – I
- Elements and Principles of Design
- Colour Psychology in Design
- Illustration Techniques
- Visual Merchandising
Year 2 RESEARCH,DOCUMENTATION & DESIGNING
- Surface Ornamentation (Embroidery, Tie-dyeing, Batik etc.)
- Design Research (Trace the history of any product)
- Lateral Thinking (Questioning the existing products and processes)
- Human-centered Design
- Graphics and Branding
- Digital Design – II CAD
- Business Communication Skills
- Sustainable design ( Project)
Year 3 YEAR OF DESIGN PROJECTS
- Problem Solving & Critical Thinking Projects
- Craft Design Project – Documentation
- Draft Design
- Project for Brand creation
- Product Design- From Concept to merchandising
Year 4 YEAR OF FINAL PROJECT/THESIS
Students can launch their own business at
IMS-DIA Design Business Incubator.